“If I could teach my kids one thing, it would be the skill of marketing because with that skill, they’d be successful with anything they did.” – Howard Ruff, one of the richest men in the world.
I am currently taking a course on marketing.
My primary education doesn’t have anything to do with marketing; however, I have just realized that my life has everything to do with it. And I am pretty much sure that YOUR life has a lot to do with marketing, too.
And yes, in whatever business you are in, you are in the business of marketing.
Marketing your product or service.
Even if you don’t have your own business – you are marketing your service to your employer.
You are marketing your ideas to your working, social or spiritual community.
You are marketing your beliefs and values to your family members.
Marketing is a skill. And maybe… just maybe, one of the most essential ones.
And… as with any other skill, it can be learned, improved and perfected.
There is lot of buzz on the internet these last few days about late Jay Conrad Levinson and his wife Jeannie carrying on his legacy.
Jay Conrad Levinson was the author of the best-selling marketing series in history, “Guerrilla Marketing”, in addition to 58 other business books.
His books have sold more than 20 million copies worldwide.
His Guerrilla Marketing concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
And …I had the privilege of being live on one of his seminars few years back. I even have signed copy of his Guerrilla Marketing book .
So, Jay Conrad Levinson was my first marketing mentor EVER. And I would gladly join the buzz and spread the word.
You might be familiar with this scenario:
You’ve tried the conventional way. You’ve worked the late hours. You’ve sweated the mortgage payment. You’ve even shed a few tears. You’ve invested a fortune in advertisements and commercials in all media you’ve heard of. And it was all done in the name of success. It was all born out of passion.
You’ve set goals; you’ve made lists; you’ve checked them off but still – you feel like there is a brick wall in your path.
When you are in the trenches, working 24/7 on building your business, you get to the point of doing anything to take your business to the next level. If someone told ring every door bell on main street with the promise of just one more step up the ladder – you’d do it. And you know that it’s time for something different. But what?
You know it’s time to turn your thinking around. But how?
Jay always said, “Enthusiasm at its highest form is called passion.”
Jay understood passion and he understood the blood, sweat and tears that go into marketing.
However, he has also realized that the keys are creativity, consistency, and repetition of the message in multiple ways… and all that by using the existing resources and abilities – the concept he has called Guerrilla Marketing.
With traditional marketing you grow your business using money.
With Guerrilla Marketing you grow your business using Time, Energy, Imagination and Knowledge… NOT MONEY.
I will not paraphrase the concept myself. I will describe it using his words, so you have the concept “first hand”:
“I’m referring to the soul and essence of Guerrilla Marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Jay Conrad Levinson
“When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.” Jay Conrad Levinson
“I know… you are the one who puts in the time, the energy, ideas. BUT, it’s not about you. Marketing is not about you. It’s about them. It’s about your customers. It’s about what they need – what they want. You are the vessel to bring it to them. You will be the one that delivers exactly what they are dreaming about.” Jay Conrad Levinson
Jay truly believed: “Most people have ‘one way’ brains — they acquire information and do nothing. Guerrillas have ‘two way’ brains — they obtain relevant information and act on it.”
Now, you can become the soul and essence of Guerrilla Marketing.
You can use your skills to succeed.
You can experience Jay’s passion first hand.
Although this Guerrilla Marketing course seems more for e-marketing purpose, the concepts in the course itself and all the bonuses are useful for marketing a product, a service, a practice or an idea both online and offline.
“Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” Jay Conrad Levinson
Maybe Jay was right.
Now, you can learn his “secret” Guerrilla Marketing weapons and tactics… you can find out why his Guerrilla Marketing concepts are required reading in MBA programs worldwide… you just need to take the first step… you just need to click here…
I know that this program will contribute to your better and more successful life.
Reap the success!